Platforms as Media Powerhouses
Level: Beginners
Understanding the interplay between content creation and distribution platforms is crucial in today's rapidly evolving media landscape. This workshop delves into the transformation of media consumption, highlighting key players and platforms shaping the industry.
funk: Collaborative Content Creation for Public Broadcasters in Germany
The publicly funded funk program in Germany showcases a successful model where various production companies create content tailored for younger audiences. Operating primarily on platforms like YouTube and Instagram, funk addresses diverse topics from the news to entertainment, reflecting a shift towards platform-specific content strategies.
Social Media Platforms as Modern Media Companies
Platforms such as YouTube, TikTok, and Instagram have evolved beyond mere technological social networking sites into influential media companies. They invest in original programming, offer monetization opportunities for creators, and utilize sophisticated algorithms to curate content for users. This evolution has redefined content consumption and distribution, positioning these platforms as central hubs in the media ecosystem.
Workshop Objectives:
Participants will:
Explore the structure and impact of collaborative content initiatives like funk.
Understand the role of technology platforms in shaping modern media consumption.
Discuss strategies for content creators to navigate and succeed in this dynamic environment.
By examining these examples, attendees will gain insights into the strategies and structures that define today's media landscape, preparing them to effectively engage with and contribute to the field.
Lecturer:
Christoph Poropatits
© Christoph Poropatits
Christoph Poropatits is a digital media strategist, entrepreneur, and educator with extensive experience in content monetization, platform strategies, and digital transformation. As Founder & CEO of a Vienna-based boutique consulting company, he has advised media companies, managed influencer-driven businesses, and led digital projects for creative brands.
Previously, he held executive roles at YouTube, Google, and leading digital media firms, where he helped launch YouTube’s monetization program in Austria & Switzerland, co-authored a Google video optimization patent, and raised €16.5 million in VC funding for Mediakraft Networks. His expertise spans content strategy, platform economics, and media company management.
As a Visiting Lecturer at FH St. Pölten and other universities, Christoph teaches entrepreneurship, content marketing, and leadership. His MBA research on Gen Z’s video platform preferences and the FUNK network highlights his deep understanding of publicly funded media models and the evolving media landscape.