Telling Stories with Data

Level: Beginners

We live in a world where socio-economic and ecological phenomena are becoming more and more complex. At the same time it is increasingly important for individuals to understand these phenomena in order to make well-informed decisions and to shape the future in a way that is beneficial to society and our environment. Infographics and interactive visualization can help to alleviate the problem of information overload by taking advantage of the powerful human perceptual system that is extremely efficient in processing visual input to make sense of data, explore complex information spaces, or spot patterns and relationships.

Additionally, in the present digital era, analog techniques seem to be sometimes forgotten. Though we must remember that analog techniques, like hand drawn sketches generate ideas and visualize thoughts. Sketches, with pencil or markers, play an important role in the creative process and give us immediate feedback to developed concepts. The basics of an infographic created with professional software, are drawn ideas, that are being generated and developed to build a fundamental structure and hierarchy, that will get their finishing touches during the further design process.

In this workshop, participants will get to know principles, techniques, and skills to visually represent data and information in order to make complex information structures more comprehensible, facilitate new insights, and enable knowledge discovery. You will learn how to visualize your ideas for an infographic with hand drawn sketches. You will use pencils for the right shading to show hierarchy within your draft and the flow of all elements interacting and pens to outline your drafts. Further along in the workshop you will learn how to create an infographic, using Adobe Illustrator and Adobe InDesign, while applying important design principles like unity, contrast and hierarchy. Moreover, you will be introduced to the topic of animated infographics and learn how to create them using Adobe After Effects. A goal of this workshop will be to visualize data in an appealing, aesthetical and comprehensible design.


  • 3 pencils (2B, HB, 2H)
  • 1 black coloured pencil/crayon
  • 1 black fineliner or pigment liner line width between 0.2 and 0.5
  • 1 art eraser
  • Sketching paper (normal printer paper or sketch/drawing pad with single sheets to take out)


Teresa Sposato

© Teresa Sposato

Teresa Sposato works as a lecturer at UAS St. Pölten in the fields of Graphic Design, Design Thinking und Design Methods. She also runs her own business as a designer, where she realizes visual concepts for small and medium-sized companies and coaches Design Thinking Workshops. As a guest lecturer she also teaches at the University of Upper Austria.


Wolfgang Aigner

Wolfgang Aigner is with the Institute of Creative\Media/Technologies (ICMT) at St. Poelten University of Applied Sciences, Austria. In 2013 he received his habilitation in computer science for his work on “Interactive Visualization and Data Analysis: Visual Analytics with a Focus on Time” from Vienna University of Technology, Austria. Wolfgang is an expert in Information Visualization (InfoVis) and Visual Analytics (VA), particularly in the context of time-oriented data. He performs research on concepts, methods, and software prototypes that support humans in dealing with large and complex information structures, to make them more comprehensible, facilitate exploration, and enable knowledge discovery. Wolfgang has authored and co-authored more than 60 peer-reviewed articles and is the lead author of the recently published book “Visualization of Time-Oriented Data” (Springer, 2011). He has received national awards for his research work, was awarded a Top Cited Article 2005-2010 from Pergamon/Elsevier, and received a best paper honorable mention at IEEE Conference on Visual Analytics Science and Technology (VAST). From 2002 Wolfgang was involved in the acquisition and execution of a number of funded basic and applied research projects at national and international levels.


Mario Zeller

Zeller is lecturer at the UAS St. Pölten and operates at the Austrian Broadcasting Corporation (ORF). At the UAS St. Pölten, he is responsible as a module manager for the post-production in the bachelor program. He also teaches in the master class postproduction. His focus is 3D graphics in video compositing, post-production and real time.
At the ORF he works in the graphics department and participates in the development of graphic components for real-time 3D applications OnAir involved.

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