Creating Explainer Animation

Level: Beginners

Historically, short animated explainer segments have been used to educate or to provide a better understanding of certain complex phenomena. In the last couple of decades explainer films have started to make a space for themselves as a genre. This course is an introductory course to short explainer animations. In these five days students will get to take the creative journey step by step from brainstorming to production. The course will include lectures, screenings, analysis, and demonstrations of motion design techniques in After Effects. The course will cover important topics such as scriptwriting, voice-over, storyboarding, designing and animation.


Naima Alam

© Christoph Jäckle
© Christoph Jäckle

Naima Alam is currently employed as a research assistant at the Centre for Media Competence (ZFM), Tübingen University, to develop characters for a health-literacy program called “BGM vital”, funded by the German Federal Ministry of Education and Research. She is writing her PhD and teaching animation courses at the university. Previously she worked as a freelance animator in Bangladesh, specializing in explainers for awareness campaigns for INGOs such as Swisscontact and IFC. She also taught at the University of Liberal Arts Bangladesh as a Lecturer of Public Relations and Animation. There, she helped develop the Animation Minor program and founded #VoicelessBangladeshi, teaching community outreach through practice-based learning. She obtained her MSc in Media Studies and Journalism from Brunel University, London.

Erwin Feyersinger

© Erwin Feyersinger
© Privat

Erwin Feyersinger is a research associate in the Department of Media Studies at the University of Tübingen. His research and his teaching focus on animation and data visualizations. He is initiator and co-coordinator of the interest group AG Animation as part of the Gesellschaft für Medienwissenschaft (GfM). Recently, he co-edited three books on animation: In Bewegung setzen … Beiträge zur deutschsprachigen Animationsforschung (Springer VS), Im Wandel … Metamorphosen der Animation (Springer VS), and Ästhetik des Gemachten. Interdisziplinäre Beiträge zur Animations- und Comicforschung (de Gruyter).