St. Pölten UAS
We live in a world where the media landscape is constantly changing, sending and receiving „information“ is becoming more and more complex. At the same time it is increasingly important for individuals to stay informed in order to make well-informed decisions and to shape the future in a way that is beneficial to society and our environment. Infographics and visuals help to alleviate the problem of information overload by taking advantage of the powerful human perceptual system that is extremely efficient in processing visual input to make sense of data, explore complex information spaces, or spot relationships.
Bringing together analog print products and digital information: In this workshop the participants create a special print product/magazine/book focusing on „25 years of changing media“ at the media location St. Pölten University of Applied Sciences (which by the way is also celebrating its 25th anniversary this year). The goal for each student is to bring 25 years of media history to live using infographics, visuals and/or augmented reality features which then „pop-out“ of the printed magazine. Augmented reality formats are used to bring additional (embedded) media content „to life“ based on the infographics and visuals which are found in print. During the workshop the issue will be illustrated and laid out to be ready for beeing printed. For all these steps, the students receive coaching by experts and are accompanied by them step by step.
In this workshop, participants will get to know principles, techniques, and skills to visually represent data and information in order to make complex information structures more comprehensible, facilitate new insights, and enable knowledge discovery. You will learn how to visualize your ideas for an infographic with hand drawn sketches. You will use pencils for the right shading to show hierarchy within your draft and the flow of all elements interacting and pens to outline your drafts. Further along in the workshop you will learn how to create an infographic and other visuals, using Adobe Illustrator and Adobe InDesign, while applying important design principles like unity, contrast and hierarchy. Moreover, you will be introduced to the topic of augmented reality and learn how to bring your print product to life. The product will also be laid out during this week to be ready for print. A goal of this workshop will be to visualize how media has changed over the last 25 years in an appealing, aesthetical and comprehensible design
- 3 pencils (2B, HB, 2H)
- 1 black coloured pencil/crayon
- 1 black fineliner or pigment liner line width between 0.2 and 0.5
- 1 art eraser
- Sketching paper (normal printer paper or sketch/drawing pad with single sheets to take out)
- Adobe Illustrator, InDesign, Photoshop
Teresa Sposato works as a freelance graphic designer in the areas of branding and web design, where she creates human-centered designs that are sustainable and flexible. She also teaches as a lecturer at the St. Pölten University of Applied Sciences in the areas of graphic design, design thinking and design methods.
Dipl.-Ing. Alexander Schlager is a junior researcher in the Digital Technologies research group and has been working there for almost 2 years on projects in the field of virtual and mixed reality.
Website: Alexander Schlager
Stefanie Mayrwöger is a freelance communication and graphic designer with a focus on strategy, branding and web design. Stefanie supports small businesses, start-ups and solo entrepreneurs in positioning themselves best possible. Her work focuses on value and user-oriented strategies. Stefanie’s main goal is to develop sustainable design that lasts.